For more than a year, the world has been under the spell of the coronavirus. Communicators all over the world are fighting Covid-19 with all the resources they have. Time to take a look at how other countries are tackling communications.
Kortom vzw is the association for government and social profit communications in Belgium. We bring together more than 1,200 communications professionals working in government and social profit organizations.
We strongly believe that communication professionals can learn from each other and it is one of our goals to connect communication workers so they can inspire one another. We like to look beyond our borders and this year we focus on learning from the Scandinavian countries.
Invitation to join
In this webinar, we look across borders at corona communication in Scandinavia. How do Norway, Denmark and Finland communicate about Covid-19? In what areas do we see similarities and where are the differences? And what can we learn from their communication approach?
We kindly invite our colleagues from Denmark, Norway, Finland, Sweden and The Netherlands to join the webinar. We would love to share experiences and learn from each other.
Three Scandinavian communication professionals share their experience:
1) Norway - How did the municipality of Stavanger communicate with and to young people?
2) Denmark - How the Covid-19 campaign team uses data-driven communication to reach different target groups
3) Finland - The use of influencers for spreading official government communications – and why it is important to understand human behavior
Can influencers play a role in spreading government communications? Absolutely, says the Finnish government. Finland has even classified social media influencers as critical actors to society during a crisis, along with doctors, bus drivers and grocery store workers. During this talk we dive into the collaboration between influencers and the Finnish government in their common fight against the coronavirus.
Päivi Anttikoski is the Director General, Government Communications of the Prime Ministers Office in Finland.
- When? Tuesday, April 20, 2021 from 2PM - 4 PM (Brussels time)
- Where? The online platform Zoom.
- The full webinar will be in English
- Registration is free, but obligatory